FREE RESOURCES

Little Fish School of Marketing Resources

EPISODE 1

Creating A One Liner Worksheet

Creating a One Liner and repeating it over and over is a great way to spread word about what you do and get people to ask for your business. Download the worksheet to get started.

Additional Resource: Marketing Made Simple Book PDF

EPISODE 2

The Homepage Cheatsheet

The Cheatsheet breaks down every section that should be on your homepage along with prompt questions to help you get started.

VIDEO: The Anatomy of an Effective Homepage

EPISODE 2

5 Website Mistakes & How to Fix Them
A review of the 5 website mistakes Joel covered in Season 3, Episode 2 and action steps to improve your homepage.

EPISODE 3

7 Tips for Writing Compelling Content
Writing can be intimidating. It can be difficult to know where to start. But it doesn’t have to be. These 7 tips will take the pressure off and help you get started.

EPISODE 4

FREE MINI-COURSE with Chris Davis
Increase the engagement of your marketing in 3 easy steps. Learn how to create highly engaging email marketing campaigns that entice your leads to buy your products.

EPISODE 4

Marketing Metrics Scorecard
Make a copy of this Google Spreadsheet and easily track your progress. All you have to do is enter 4 numbers at the end of every month.

EPISODE 5

The Ultimate Guide to Creating a Lead Magnet
Download The Ultimate Guide to Creating a Lead Magnet so you can generate leads, create more customers, and grow your business.

EPISODE 6

10 DIY Design Tools for Small Businesses
Here are 10 DIY design tools that you can use to create beautiful graphics and compelling design on a budget.

EPISODE 7

How to Set Up Conversions in Google Analytics
In this video, Joel shows you how to create website conversions (or goals) in Google Analytics so you can measure the effectiveness of your marketing.

EPISODE 8

FREE QUIZ: Which Social Media Channel Is Right for You?
This quiz will help your business determine which social media platforms/channels will work best for you.

Book Recommendation: Social Media Success for Every Brand by Claire Diaz-Ortiz

EPISODE 9

Small Business Starter Guide for Facebook Ads
If you’re new to Facebook Ads and don’t know where to begin or you’ve experimented, but haven’t seen great results. These four steps will help you get started the right way.

EPISODE 10

Is Google AdWords Worth It for Small Business?
Active Campaign post: If you’ve ever worked with a marketing consultant or done a Google search, you’ve probably had someone tell you to use Google AdWords…
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